New York Red Bulls and Audi announce marketing partnership agreement
HARRISON, N.J. (via New York Red Bulls) – The New York Red Bulls have announced that Audi will join the club as an official partner, holding the club’s exclusive designation as the Official Luxury Vehicle of the New York Red Bulls.
Financial details were not disclosed as per club policy.
As the result of the partnership, the club lounge inside Red Bull Arena has been officially renamed the Audi Club. This will be reflected with in-venue signage both within the Audi Club and around the concourse areas, stadium field level and inner bowl. In addition, there will also be complimentary parking available for the 2015 season for Audi vehicles at participating lots subject to availability, terms and conditions.
As a point of onsite activation, Audi automobiles will be placed adjacent to Red Bull Arena for select match dates. The automobile manufacturer will also be the presenting partner for the Red Bulls regular season finale vs. Philadelphia Union on Sunday, October 18 at Red Bull Arena.
“We are excited to work with the New York Red Bulls and to continue our commitment to Major League Soccer,” said Loren Angelo, Director of Marketing for Audi of America. “This relationship allows Audi to connect with passionate soccer enthusiasts of all ages in the Tri-State area through unique experiences that further elevate their excitement in America’s fastest growing sport.”
“We are honored to partner with Audi, a brand that exudes luxury and class,” said Marc de Grandpre, General Manager, New York Red Bulls. “Our entire organization and venue strives to deliver a product to our fans that parallels the first-rate customer experience that Audi provides to their loyal consumers.”
Earlier this year, Audi of America announced a sponsorship with Major League Soccer. The league sponsorship allowed the Audi brand to reach a diverse, passionate and fast-growing audience that aligns with the brand’s strategy of reaching the next generation of millennial buyer. Through the landmark, multi-year sponsorship agreement Audi of America has been able to cultivate the enthusiasm of soccer stateside and help drive participation of the sport in a new way.
