Sterling Soccer, Great Falls Reston Soccer announce partnership

Sterling, Va. (Via Sterling Soccer) – Sterling Soccer has formed a strategic alliance with Great Falls Reston Soccer (GFR) in a unique inter-county partnership intended to provide more opportunities for players of all abilities in Sterling, Great Falls, Reston, and surrounding communities.

The two clubs will remain independent, but will collaborate extensively in many areas in an effort to bring the highest quality soccer programming to more players.

“This alliance demonstrates Sterling Soccer’s continued commitment to its strategic plan by helping us execute in many areas of player development, collaborate in community engagement, and share operational best practices for the betterment of both clubs”, said Colin Deaso, Sterling Soccer president. “We will gain a lot of insight and support from GFR, while opening up additional pathways for players, all while remaining independent.”

The alliance follows the recent formal merger of Reston Soccer and Great Falls Soccer Club into “GFR”. All three clubs have been collaborating for over two years on player programs for both clubs’ youngest players. However, both GFR and Sterling Soccer executives want to make it clear to their membership, this is not a merger. GRF is a Fairfax County based organization, while Sterling serves Eastern Loudoun County. Both will continue to operate and offer programs independently.

The collaborative efforts of this new partnership are intended to bring the highest quality soccer programming to more players on both sides of the county line, bringing some new initiatives to Sterling Soccer, as well as accelerating several on-going programs already in progress.
Sterling Soccer will also be rolling out new branding, including an entirely new on-line registration system in time for the Fall 2018 registration season.